jon wise
Is Your Ketchup Thick? The Undeniable Power of a Reframe
It's All About the Reframe Marketing, as with so many things in life, is about perspective. I remember earlier in my career while I was...
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WHO WE HELP
Founders + Solopreneurers
An effective and cost-conscious path to growth. JWC helps startup founders, solopreneurers with go-to-market strategies and the market and carve their niche.
Brand + Website Development
A tech company needs a brand. We develop compelling logos, visuals, presentations, and brand messaging that tells the story of a winning brand.
Investor Outreach + Relations
Facilitate discussions and develop relationships with high-potential investors. We deliver investor profiles, custom communications, polished investor decks, one-pagers, and business plans.
Go to Market (GTM) Strategy
Make a strong introduction. Build excitement around your brand with omni-channel marketing and media press. We build go-to-market playbooks with research-backed guidance to have the most impactful launch possible.
A SAMPLE OF OUR WORK
Inspiration at a Glance
Our client is a software-as-a-service (SaaS) company in the impact + eco-technology industry
To provide an impressive customer experience from the very first click, JWC developed a new website and supplementary marketing materials, complete with new visuals, colors, illustrations, graphics, brand messaging, call-to-actions, and copy.
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WHAT WE DO
Laying the Groundwork for Success
Build your brand + marketing toolkit with high-quality brand messaging, visuals, and audience-driven conversion strategies.
Brand Development + Presentation Creation
Promote what makes your business unique + attractive to potential customers. JWC develops eye-catching visuals and a compelling brand voice to amplify the character, personality, and purpose of your company
This includes:
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Name + Naming System
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Logo + Graphics
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Color + Typography
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Brand Messaging, Voice + Tone
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Website Design + Copy
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Web UX Strategy
Website Design + Development
JWC will take what's unique about your idea and build a scroll-worthy, SEO-friendly website. We get to know your audience needs, product benefits, and competitive landscape to craft visually-compelling assets that convert.
This includes:
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Competitor Research
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Keyword and SEO Research
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Website Messaging and Strategy
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Modern Design with Multiple Iterations
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Development on the Right Hosting Platform
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Webflow
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Wix
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Framer
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Wordpress
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Investor Strategy + Relations
Facilitate discussions and develop relationships with high-potential investors. We deliver investor profiles, custom communications, polished investor decks, one-pagers, and business plans.
This includes:
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Investor Presentations + One Pagers
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Investor Research + Outreach
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Media Press Kits
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Media Collaboration
UI / UX Product Strategy
A user-driven approach to product engineering. We conduct market research + user testing to help inform the product visioning, wireframing, and prototyping process.
Digital Marketing
The necessities for growing an audience. We deliver eye-catching assets that attract attention, educate consumers, spark desire, and build community. We generate leads and keep your sales funnel full.
This includes:
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Paid Ads + Organic Leads
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Search Engine Optimization (SEO)
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Email + Email Sequences
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Social Media Marketing
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Landing Pages
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Prerequisite for Full-Funnel Marketing
Go to Market Strategy + Execution
Make a strong introduction. Build excitement around your brand with omni-channel marketing and media press. We build go-to-market playbooks with research-backed guidance to have the most impactful launch possible.
This includes:
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Ideal Customer Personas
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Customer Acquisition Strategy
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Comms + Press Kits
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Launch-Focused Messaging + Copywriting
Fractional CMO
Get a dedicated marketing executive + team of strategists, marketers, and content creators to amplify your marketing efforts with high-quality assets you’ll be proud to share with the world.
Bespoke Marketing Services
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Storytelling + Copywriting
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Big Idea Strategy
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Campaign Strategy
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Rollout Strategy
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Promotional Strategy
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Social Media Strategy
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Growth Strategy
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Digital Media Strategy
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Performance Marketing
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Fractional CMO
OUR DISCOVERY PROCESS
Taking The Deep Dive
Listen + Understand
We always start by asking the right questions in a series of discovery conversations. Understanding your big idea, the problems it solves, who has those problems, and why those solutions are valuable is the foundation to everything we do.
Even for industries we’ve served countless times, we work to see the market anew– unlocking fresh perspectives and new ideas. Our discovery process seeks to uncover everything that makes your brand unique.
Research + Confirm
GMT strategies, blog posts, web pages, social posts, videos, webcasts; everything a brand does is based on a set of assumptions. Our proprietary research process gives our clients the data they need to invest in growth with confidence.
Ideate + Test
Armed with a deep understanding of your business and data-driven research, our team of strategists and implementation experts begin shaping concepts for messaging and identity, UX, websites, social posts; everything you need to stand out from the crowd.
Our Work
Our Full-Service
Capabilities
The Agency of Choice for B2B SaaS, Digital Technology, and future-focused enterprises.
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Growth Strategy
Brand Strategy, Storytelling + Copywriting, Positioning, Strategy, Big Idea Strategy, Campaign Strategy, Content, Strategy, Go to Market Strategy, Customer Acquisition, Promotional Strategy, Social Media Strategy, Growth Strategy, Digital Media Strategy, Performance Marketing, Fractional CMO
Our Clients
Proud to serve or have served innovative minds at these innovative brands.
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