Impactable x JWC
Impactable is a B2B, Software-as-a-Service (SaaS) platform that helps purpose-driven companies in the emerging technology space, e.g., ClimateTech, AgTech, lab-grown meats, etc., to measure and predict their total social + environmental impact.
Client Mission
Impactable's mission is to streamline impact measurement and management for impact-driven founders, funders, and brands.
In recent years, there has been over $1T in investment directed toward companies and projects that strive to solve important global challenges, such as poverty, world hunger, and climate change. This financial trend has been dubbed, “the impact economy”.
At the early stages of speculation, investors want to know exactly how the technology will impact the world, and as such, they expect to see research-backed measurements and growth projections. Traditionally accomplished through expensive consulting engagements or ESG reporting, companies and startups needed a more cost-effective way to win investor attention and earn capital.
Built + validated in association with Bloomberg Philanthropies and the Obama Administration, Impactable offers the world’s first, AI-powered impact measurement + modeling (IMM) software.
THE CHALLENGE
Through artificial intelligence algorithms + proprietary data, Impactable accomplishes what no other measuring service has been able to accomplish thus far, in much less time. The unique nature of the solution presents a marketing opportunity, and also a marketing challenge.
The team at Impactable knew they would have to identify high-potential customers to first validate their use case, and then develop messaging that would both inform + inspire. Also, the tool offers unique benefits to both investors and entrepreneurs, so the messaging would have to resonate with both parties.
Impactable also needed a technology-focused approach to visual branding that reflected the futuristic capabilities of their solution.
THE SOLUTION
To prepare for Impactable’s beta product launch, the team at JWC first developed ideal customer personas for investors, accelerators, and entrepreneurs. With a clear understanding of Impactable users, JWC was able to categorize + filter the needs of each persona into clear messaging + campaigns, as well as a unique visual identity.
After initial discussions, JWC delivered a project proposal and roadmap that included clear timelines and transparent pricing for the following services:
Brand Refresh
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Ideal customer personas, including roles, business needs, and pain points.
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Visual identity, logos, colors, iconography, typography, animation, and guidelines.
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Brand messaging, including mission, vision, values, brand tone + voice.
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Website, high-performing + SEO-friendly
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Sales collateral, sales decks, one-pagers, FAQs, and more.
Omni-Channel Content + Video Production
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Social media posts, copy + graphics for LinkedIn, Instagram Reels, X, and Facebook.
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Email newsletter, including industry news, product updates, and personalized messages.
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Blogs and articles, white papers, thought leadership, and gated reports.
Ongoing Paid Ads + Organic Lead Generation Campaigns
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LinkedIn Ads + InMail Campaigns
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Direct response sales letters + targeted emails
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Landing pages + conversion optimization
RESULTS
With the support of JWC, Impactable honed in on the core message of delivering “analytics that inspire” throughout their targeted marketing materials and paid ad campaigns on LinkedIn. As a result, the team at Impactable began taking qualified sales conversations with investors and entrepreneurs.
Make the most of your launch date with high-performing brand assets and a thoughtful go-to-market strategy. Get in touch today to discuss how JWC can make an impact on your brand + marketing.