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Marketing Intelligence Specialist

Philadelphia, PA, USA

Job Type

Workspace

Part Time - Contractor

Hybrid or Remote

Let's Build Something Incredible

At JWC, we are passionate about driving growth for early-stage startups, growth-stage startups, and portfolios through innovative growth and marketing strategies and implementation excellence. We partner with our clients to bring their ideas to life, transform their organizations, and help them achieve and often exceed their objectives. If you are excited about shaping the success of emerging businesses, we invite you to join our dynamic team.

The Role

As a Marketing Intelligence Specialist at JWC, you will be at the forefront of market intelligence and content strategy. Your role will involve conducting in-depth research to inform marketing strategies and content development. If you're enthusiastic about deciphering market trends, identifying audience behaviors, and shaping data-driven content, we want to hear from you.


Market Analysis: Conduct comprehensive market research to identify industry trends, competitive landscapes, and emerging opportunities. Provide insights that inform marketing strategies.

Audience Research: Analyze target audiences through demographic, psychographic, and behavioral data to tailor marketing campaigns effectively.

Content Strategy: Collaborate with content teams to develop data-driven content strategies that align with client objectives and resonate with target audiences.

Competitive Analysis: Monitor and analyze competitor activities, market positioning, and content strategies to identify areas of differentiation and improvement.

-Keyword and SEO Research: Perform keyword research and SEO analysis to optimize content for search engine visibility and ranking.

Data Collection: Gather data through surveys, interviews, focus groups, and online sources to enrich marketing insights.

Data Visualization: Present research findings through compelling data visualizations and reports that aid in decision-making.

Content Performance Analysis: Monitor the performance of marketing content, track key performance indicators (KPIs), and recommend refinements based on data-driven insights.

Client Engagement: Communicate research findings to clients, providing valuable recommendations and insights to guide marketing strategies.

Responsibilities

  • Collaborate with internal teams and clients to understand client business goals and objectives.

  • Create and manage research strategies in collaboration with internal and external stakeholders. 

  • Stay up-to-date with industry trends and emerging digital marketing technologies.

  • Collaborate with cross-functional teams to ensure the successful delivery of client projects.

Qualifications

  • Collaborate with internal teams and clients to understand client business goals and objectives.

  • Create and manage research strategies in collaboration with internal and external stakeholders. 

  • Stay up-to-date with industry trends and emerging digital marketing technologies.

  • Collaborate with cross-functional teams to ensure the successful delivery of client projects.

Our Comittments  

JWC is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible) and need to request a reasonable accommodation for any part of the application or hiring process, please reach out and let us know how we can help.

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