Digital Marketing Specialist
About this role
Let’s Build Something Incredible
At JWC, we are passionate about driving growth for early-stage startups, growth-stage startups, and portfolios through innovative growth and marketing strategies and implementation excellence. We partner with our clients to bring their ideas to life, transform their organizations, and help them achieve and often exceed their objectives. If you are excited about shaping the success of emerging businesses, we invite you to join our dynamic team.
The role
As a Digital Marketing Specialist at JWC, you will be responsible for crafting and executing comprehensive digital marketing strategies that drive our clients' growth. You will work closely with our brand and product strategists to develop content and channel strategies tailored to each client’s specific needs. You will also work closely with our clients, understand their unique challenges and opportunities, and execute tailored marketing plans to address them. Your role will involve hands-on implementation, tracking, and optimization of digital marketing campaigns across various platforms.
Responsibilities
Collaborate with clients to understand their business goals and objectives.
Collaboratively develop and execute data-driven digital marketing strategies, including paid media (Google, LinkedIn, Meta, etc), organic social, SEO, SEM, email marketing, content marketing, and more.
Create and manage digital advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads.
Conduct keyword research and on-page optimization to improve search engine rankings.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Produce high-quality content for digital marketing efforts, including blog posts, social media updates, and email campaigns.
Stay up-to-date with industry trends and emerging digital marketing technologies.
Collaborate with cross-functional teams to ensure the successful delivery of client projects.
Measure and report on key performance indicators (KPIs) to demonstrate the impact of digital marketing efforts.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, or a related field preferred but not required.
Proven experience in digital marketing, preferably in an agency or startup environment.
Proficiency in using digital marketing tools and platforms, including Google Analytics, Meta Business Manager, SEO tools, social media management tools, and email marketing platforms. Google Tag Manager experience a plus
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a collaborative team.
Flexibility and adaptability to a fast-paced and evolving industry.
Life at JWC
Competitive contractor salary.
Opportunity to earn performance-based bonuses through our preferred contractor status.
Opportunities for professional growth and development.
Flexible, often asynchronous work environment.
Collaborative and innovative work environment.
Exposure to a diverse range of clients and industries.
A chance to make a significant impact on the growth of startups and VC portfolios.
JWC is committed to promoting a culture of diversity, equity, and inclusion and is proud to be an Equal Employment Opportunity and Affirmative Action employer. JWC does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. JWC is committed to working with qualified individuals with physical and mental disabilities and to providing reasonable accommodations. Please see the United States Department of Labor’s EEO poster, EEO poster supplement, and Pay Transparency Notice for additional information.
JWC is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible) and need to request a reasonable accommodation for any part of the application or hiring process, please reach out and let us know how we can help.
Some considerations
The Digital Marketing Strategist will elevate Keystone’s digital presence across social media, paid advertising, email marketing, and marketing automation. This role is responsible for creating, executing, and analyzing digital campaigns that increase engagement, drive demand, and support the overall go-to-market strategy.
This position focuses on maximizing impact through digital channels, content distribution, audience targeting, and campaign optimization.
This is an ideal role for someone who loves building digital programs, experimenting with new tools, and continuously leveling up Keystone’s online visibility and engagement.
Your Impact
Develop, execute, and optimize digital campaigns across email, social media, paid social, paid search, YouTube, and display advertising
Own day-to-day management of Keystone’s social media platforms, including content planning, posting, community engagement, and performance reporting
Concept and manage paid media campaigns with clear KPIs and ongoing optimization
Execute and analyze email marketing campaigns, with an emphasis on testing, segmentation, and conversion
Build and maintain marketing automation workflows to support customer journeys, product launches, and lead nurturing
Increase visibility and engagement on Keystone’s YouTube channel through content management, optimization, and best practices
Collaborate with the creative team to develop compelling digital-ready content (video, graphics, animations, short-form content, ad creative, etc.)
Partner with other MarTech team members to improve analytics tracking, attribution insights, and digital performance dashboards
Conduct keyword and audience research to shape targeting, content planning, and digital campaign strategy
Monitor industry trends, platform updates, and new technologies to continually evolve Keystone’s digital approach
Report on campaign performance, insights, and recommendations for continuous improvement
Ensure digital content aligns with brand standards, messaging strategy, and compliance requirements
Other duties as assigned