12th Street is an in-real-life brand and has built it's 40 years of success on relationships and high quality service. Until now, brand and marketing effots had taken a back seat. This meant we we were able to start with the foundation of any good growth plan, brand strategy.
After interviews with 12th Street's clients and team members, we centered our strategy around the things 12th Street uniquely excelled at, incredible culinary experiences and extremely kind team members. These findings influenced our work in visual identity, messaging, website copy, as well as social and email strategy.
The new brand strategy, visual identity, and website at 12th Street elevated their brand perception in the marketplace. All of this work came together in a new digital marketing strategy that resulted in triple digit year-over-year increases in traffic and engagement.
For the team at JWC, this project was an opportunity to entrench an established, founder-led, brand in a highly competitive marketplace. 12th Street Catering is ready for the next 40 years of service.
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(2016-25©)
