Many of Frankford's brand assets and marketing efforts fell short of their goals. We knew this meant starting with the foundation, a cohesive brand startegy and updated visual identity.
Our strategy work focused on the nexus between the consumer needs and Frankfords' strenghts. These stretegic tension points helped pave the way for the larger brand and marketing strategy as well their new, more dynamic visual identity.
With a new brand in place, a new website in development, and all new assets on the way, Frankford Umbrellas is ready for their next chapter of growth and influence. Thier new website and catalogs will serve as the new sales hubs that will drive growth for years to come.
For us at JWC, the partnership with Frankford is an opportunity to push the boundaries of what a family-owned manufacturing business can do with brand strategy, design excellence, and marketing execution.
Next projects.
(2016-25©)
