WhiteHawk offers a complex value proposition to very niche audience. Our team took this complex messaging environment as an opportunity to think hollistically about both design and copy - examining every moment and it's function in the user journey.
To aide in the professionalization of this brand, the JWC team developed a new visual identity design system. This system helps guide presentations, social media posts, content generation and more.
The new WhiteHawk website is now a key part of their business growth, serving as a powerful tool for attracting new clients and strengthening relationships with existing partners.
The result of our work is a journey-style website that doubled down on high design and narrative copy.
Next projects.
(2016-25©)
