CellPort's target market has many challenges: a complex and niche product, established but infieror competitors, and a potential customer base that doesn't want to marketed to.
Our strategy work focused on the the core consumer needs and CellPort's unique strenghts. These stretegic tension points helped pave the way for the larger brand and marketing strategy as well their new, more dynamic visual identity and website.
With a new visual ideneity, brand strategy, and website in palce, CellPort is ready for their next chapter of growth and influence. Thier new website and dynamic content strategy serves as the hub for meaningful conversations with potential customers and partners alike.
For the team at JWC, this project was an opportunity take our time developing a very detailed brand strategy and key messaging that would resonate with an extremely complex buying process.
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(2016-25©)
