Onyx exists at an interesting intersection of hardware manufacturing startup and national sercurty. Both of these elements limited what and how we could publically disclose in our marketing efforts.
Our strategy incorporated the unique limitations this client faced to focus on the innovation and experience Onyx's leadership offers.
The updated Onyx visual identity and new website is now a key part of their business growth, serving as a powerful tool for attracting new clients and strengthening relationships with existing partners.
For the JWC team, the partnership with Onyx is an opportunity to avoid limitations and maximize unique value propositions to attract new partners for this exicting hardware startup.
Next projects.
(2016-25©)
